DOLAN is the next generation DTC healthcare apparel retailer for the Millennial & Gen Z consumers. Building on it's history & reputation as a trusted & leading fashion brand, DOLAN is entering the space with a focus on comfort, fit and inclusivity. Our mission is to bring creative and joyful uniform solutions for every body.
As part of its innovative culture & social responsibility mission, DOLAN believes in caring for the community. Toward this end, in 2019 DOLAN created The Laundry Truck LA (TLTLA), a 501(c)(3) nonprofit organization that provides free mobile laundry services for people experiencing homelessness -- one of the single defining issues in the city. DOLAN supports the 501(c)3 partially through a 1:1 model through it's DTC business.
Role + Responsibilities:
Content Creation & strategy development:
- Develops and executes a community-focused strategy to foster and engage the growing DOLAN community
- Understands natively how to capture content within social platforms and or create content utilizing photoshop/illustrator/Figma etc.
- Ideal position for those who are scrappy and creative in content creation using existing assets, everyday brand environments, and capturing BTS on set
- Develop a reporting process for internal shareouts including overall sentiment, engagement, impressions, and other community highlights that could be valuable to product development.
Creator Management:
- Actively source, evaluate, pitch, and negotiate strong partnerships with social influencers, content creators and influencer agencies
- Liaise with paid agency on briefs for ambassadors/creators each month to ensure they’re informed of new product launches and themes the brand is leaning into seasonally
- Build relationships with community partners; identify and foster relationships with advocates and passionate influencers to amplify our campaigns
- Continue to promote, educate and nurture our brand vision and community goals with messaging across our influencer community to build deep, personal relationships
Community Management:
- Lead the management and growth of the DOLAN community on company-owned social channels (e.g., FB, IG, TT, YT, PT) to meet/exceed performance measurement goals.
- Establish processes for identifying engagement, brand-building/PR, promotional, or partnership opportunities and connections across various social platforms.
- Build relationships with DOLAN Supporters, followers, and future buyers through daily conversation
- Utilize social listening to draw insights from comments mentions, inquiries, suggestions, complaints, and compliments to create actionable opportunities for the brand.
- Represent the voice of our community back to internal teams on the conversations, feedback, and recommendations coming from DOLAN community.
- Be the community expert on the team, able to help the team decide what is most important and help in brainstorming and creating assets that appeal to our audience.
- Support internal Marketing and cross-functional teams with campaign launch, community management, and social metrics data collection.
- Manage Social & Community Management vendors/partner tools such as GRIN, and Hootsuite etc
- Partner with the internal team on community building pop up shops and experiential events - to develop partner relationships and event logistics.
What You Can Bring To The Team:
- Minimum of 1-3 years of experience in social media, influencer, and or community management at a brand or agency, preferably in apparel or consumer products
- Demonstrated experience in digital/social media
- Must have experience with Facebook, Instagram, TikTok, Pinterest, YouTube
- Excellent copywriter with a sense of humor - Meme creation experience is a plus
- Organized planner with the ability to communicate effectively.
- Experience managing Influencer partnerships - bonus if you have familiarity with management tools like Upfluence/Grin, etc
- Strong attention to detail, ability to prioritize tasks, and work across multiple projects simultaneously.
- Knowledge of the healthcare or adjacent industries is a plus
Job Type: Full-time
Pay: $59,193.00 - $85,846.29 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
Ability to commute/relocate:
- Los Angeles, CA 90031: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 1 year (Required)
Work Location: In person
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